Monthly Archives: June 2006

Is Electronic Trading the Future of Advertising Buy ? 1

Jonathan Wall, Marketing Director at the top online electronics store in the UK, explained at Internet World 2006 that his marketing team is now composed principally of web analytics experts who are constantly trading on the screens for the best prices and return on investment for their advertising spending. With revenues in excess of […]

Chocolate & Wine Top in Online Supermarket Sales

Interesting statistics for the huge increase of online supermarket sales from our online shopping portal statistics and Yahoo Search Marketing: Wine 37% Chocolate 11% Pizza 10% Coffee 9% Champage 7% Water 7% Cake 5% Meat 5% Beer 5% Vegetable 4% Obviously, the snack category is winning out. The statistics match those on our own shopping […]

Branding in the New Digital Age – Saatchi & Saatchi Style 1

For decades, Lord Saatchi has been an icon of the advertising and marketing industry in the UK. The company he co-founded with his brother, Saatchi & Saatchi, is notorious for managing the conservative government comeback in the 80s and 90s. Baron Maurice weighs in on the death of the TV-industrial complex with insightful tips for […]

Google answer’s back: Bad Inbound Links Cause Shallow Googlebot Crawls

Matt Cutt answers some of the questions that have arisen lately: Firstly, Google is not full. The problems of web sites dropping of the index and coming back during Google’s BigDaddy upgrade were not due to lack of machines; the crawl/index team certainly has enough machines to do its job, and we definitely aren’t dropping […]

Shopping Feed Standards: Governing Body

Comparison Shopping Market Leaders Rank Name Domain Market Share 1 18.38% 2 17.35% 3 14.39% 4 13.60% 5 8.49% 6 7.83% 7 5.81% 8 5.75% 9 4.63% 10 3.76% From Search Engine Watch Kelkoo dominates the U.K market, with more than double the traffic of […]

Google to Compete with Alexa and Nielsen NetRating ?

A rumor is running round that Google is to launch public traffic measurement figures, like Alexa rankings and Nielsen/Netratings. Nielsen Media Research, the audience measurement company that has held a virtual monopoly in the sector for decades, charges upwards of $20,000 a year for traffic statistics across the internet. And hitwise, another traffic statistics provider, […]

Searching or Browsing – Ambient Findability

Peter Morville is an expert in “findability”, making information findable; his book ambient findability is about designing user interfaces and information architecture such that anyone can find what they want quickly. Peter states that searching is interactive and iterative. Your query changes as you advance in your search, in step wise refinements. In particular, how […]

Google Launches Refine Results

As expected Google has started offering faceted or tagged search. Searching for a general term like Barcelona gives the following results The refine results section allows you to drill down according to different tags. The result of drilling down is Further assisting you in finding the areas you want. Google seems to be providing the […]

Endeca Granted Patent on Guided Navigation

The advantages of enhanced search facility for finding information have just started to be exploited. Endeca, the leader in our sector has just been granted Guided Navigation Patent; Pioneering Innovation Has Played Key Role in Market’s Evolution From Search to Information Access Guided Navigation helps people using Web or enterprise applications to find relevant information […]