Daily Archives: September 23, 2006

On the Rise of Viral Marketing and Web 2.0 in Politics

The declining impact of TV advertising is having a positive impact on politics. A billion dollar war chest will no longer guarantee you an elected office. Now you need support from social groups and communities that are hard to influence centrally. Collaborative filtering sites, like digg.com, del.icio.us, and even Google, are the political battle grounds […]