Daily Archives: October 30, 2006

Comparison Shopping Engines now Essential for Ecommerce Marketing

In spite of the recent controversy on the poor accuracy of online statistics, Hitwise still produces interesting insights on overall internet clickthrough. Moneysupermarket.com, leading loans and insurance comparator, received 13.55% of total traffic from organic search, and 20% from paid search (PPC) campaigns. While 4.2% of traffic to retail sites are now being sent by […]