Yearly Archives: 2007

Online Shopping set to Reach 20% of All Retail

Impressive statistics forecast by the IMRG for the online retail in the next five years. UK shopping has come on in leaps and bounds, the trend continues with the forecast for 2007: €63billion will be spent online by UK shoppers 860 million parcels will be shipped to the UK’s 26 million internet shoppers, 33 each […]

Google’s One Box for Weather

After several trials and false starts Google seems to have entered the weather information sector using its one box result. Major weather network sites like weather underground will be feeling the impact. Similarly, Google will impact the shopping sector with its increasing use of the one-box-result to integrate its other services like Froogle or Google […]

Google Enters Affiliate Marketing

Google has finally unveiled its Cost Per Action tariff model for its Adsense network. What was the exclusive domain of affiliate marketing networks is disrupted by Google’s huge publisher and merchant base, and its superior system. In one move, Google becomes the biggest affiliate network in the sector. The impact on the online advertising ecosystem […]

Matt Cutts Keynotes London Search Engine Strategies

Matt Cutts, Google’s search engine optimisation rock-star, in his keynote interview with Chris Sherman at the London Search Engine Strategies conference yesterday. The main conference room was full with over a thousand avid listeners and bloggers. The picture shows Linda Evans blogging the interview furiously, see Linda’s blog entry of Conversation with Google’s Matt Cutts. […]

Google Data Feed Standard Goes Futuristic

Google not only ignores the two fledgling industry standards for data feeds, but like a bull in a china shop, goes all futuristic by extending the attribute list for products. The base attributes of the a Google bulk submission file are brand condition description expiration_date id image_link link price product_type title A standard list which […]

Affiliate Marketing on the Rise

Great event for affiliate marketers organized yesterday by affiliates4u events team. Four hundred attendees, merchants, affiliates and affiliate networks. Merchants are clearly courting affiliates and their ability to attract targeted user traffic. From Kevin Cornils presentation; affiliates sold in excess £ 2000m goods online for a fee of £140m. A year-on-year rise of 60%, […]

Woolworths Big Christmas Push in Online Sales

Woolworths online store has been the most popular ecommerce merchant among our price comparison service users. With almost 300,000 products in their data feed, which includes product descriptions, product references and a good category taxonomy, Woolworths has improved its online distribution through its affeliate network partners, the price comparison sites. Merchants with competitive prices benefit […]