Monthly Archives: February 2007


Matt Cutts Keynotes London Search Engine Strategies

Matt Cutts, Google’s search engine optimisation rock-star, in his keynote interview with Chris Sherman at the London Search Engine Strategies conference yesterday. The main conference room was full with over a thousand avid listeners and bloggers. The picture shows Linda Evans blogging the interview furiously, see Linda’s blog entry of Conversation with Google’s Matt Cutts. […]


Google Data Feed Standard Goes Futuristic

Google not only ignores the two fledgling industry standards for data feeds, but like a bull in a china shop, goes all futuristic by extending the attribute list for products. The base attributes of the a Google bulk submission file are brand condition description expiration_date id image_link link price product_type title A standard list which […]


Affiliate Marketing on the Rise

Great event for affiliate marketers organized yesterday by affiliates4u events team. Four hundred attendees, merchants, affiliates and affiliate networks. Merchants are clearly courting affiliates and their ability to attract targeted user traffic. From Kevin Cornils buy.at presentation; affiliates sold in excess £ 2000m goods online for a fee of £140m. A year-on-year rise of 60%, […]