Category Archives: Marketing

Bounced SPAM Messages is Costing Businesses $5b

Spammer’s habit of faking the sender address on their mailings with innocent email addresses, joe-jobbing spam is causing heavy server loads on company networks. The huge bounce or reply traffic for spam email is going back to innocent bystander networks and PCs. Bounced spam messages hammer corporate networks | The Register More than 50 per […]

Email Marketing Fundamentals

The Email mailing lists are becoming less effective in reaching clients. A review of fundamentals of email marketing is good way of maintaining results. Email Marketing Lists Open Rates Continue to Slide during 2006 Doubleclick’s latest report on email marketing showed open rates fell for the fifth consecutive quarter. The volumes of spam show no […]