Comparison Shopping Engines now Essential for Ecommerce Marketing


In spite of the recent controversy on the poor accuracy of online statistics, Hitwise still produces interesting insights on overall internet clickthrough.

Moneysupermarket.com, leading loans and insurance comparator, received 13.55% of total traffic from organic search, and 20% from paid search (PPC) campaigns. While 4.2% of traffic to retail sites are now being sent by comparison shopping engines, a 17% increase relative to last year. For certain products, 90% of online shoppers use comparison shopping engines to research a purchase.

One of the keys to successful use of comparison shopping engines is being able to submit your entire catalogue through a data feed. Enclick runs data feed service for merchants wishing to outsource data feed submission and maintenance to the top dozen comparison shopping engines.

[ Via Shopping sites critical to retailers: Hitwise?s Tancer]

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