Google’s Mobile Search Lagging Behind

Google is reorganising the way it presents search results on the internet to conform better with mobiles. The research is badly needed as Google’s current mobile search service lags behind others in quality.

Google’s biggest problem is that the mobile search index is not populated with native xhtml (WAP 2.0), mobile content, but rather by wap 2.0 translations of normal web pages. The resulting mobile content served from Google caches is poor to the point of unusable.

Enclick provides mobile weather forecast service, which is one of only a handful in the world. Yet Google has trouble ranking and prioritizing a quality weather forecast in its mobile search, serving a cached translation of html content instead.

Time to move onto the full WAP2.0 standard.

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