Link Bait is more or less anything you create anywhere on the Web that inspires other people to link to it. They can link to it via a Web page, a blog, social bookmark site like digg. In fact, Seth Godin calls it diggbait.
The bait itself can be anything from a controversial blog post that gets people talking and linking, to a Web site that adds something really funny, to a useful application that actually helps people.
Nowadays the term content and copywriting have become old fashioned. People say, “I don’t have time to add real content, I want a viral campaign that is quick and makes everyone link to my site.”
People are getting so caught up in their quest for viral, user-generated links that they will ask for anything. Who cares if it has nothing to do with your long-term business success, your site was on the Digg homepage yesterday!
Linkbait is about writing viral content . But many people are finding with linkbait,the traffic you attract needs to be relevant otherwise the exercise is futile. The linkbait is non-sticky content. The traffic you attract will not convert
The inbound links you gather will be from non-relevant context and subjects. A factor that Google is increasingly factoring into its algorithm.
No matter how clever the Link Bait, if it does nothing more than cause a little buzz or drive-by traffic, then you’ve wasted time and opportunity. A traffic spike with no long term effect.
True viral marketing is more than a gimmick, and best done with relevant and useful content and tools.