Matt Cutts, Google’s search engine optimisation rock-star, in his keynote interview with Chris Sherman at the London Search Engine Strategies conference yesterday. The main conference room was full with over a thousand avid listeners and bloggers. The picture shows Linda Evans blogging the interview furiously, see Linda’s blog entry of Conversation with Google’s
None of the other presentations achieved a third of of Matt’s attendance, which is not bad for a guy in jeans and running shoes. My panel, Exploiting shopping search in Europe got a tenth of Matt’s attendance. Maybe next year.
The trends from Google are personalisation and localisation:
Chris Sherman: Crystal ball time, where do you see Google going in the next 3-5 years?
Matt: Fantastic question, in my own opinion