A quarter of all electrical goods sold over Christmas were bought online, according to Interactive Media in Retail Group (IMRG). IMRG also said that online now accounts for 10% of total retail sales in the UK, compared to just 0.5% in 2000. In 2006 as a whole, online sales were up 40% from the previous year.
On commodity products that have little differentiation, shoppers search for best prices using price comparison engines like Enclick best price search.
“From talking to our members, my guess is consumers will have spent