The Association of Retail Technology Standards (ARTS) has issued its first proposal for a data feeds standards. The standard is aimed squarely at Comparison Shopping Engines, like shopping.com, kelkoo.com and enclick.com. The goal of the standard is to allow ecommerce merchants to generate a single data feed valid for all affiliate networks and shopping sites, instead of the dozen odd data feeds which are necessary at present.
Jay Heavilon of MARS, who chairs the committee for the standard states
“The current situation is a digital tower-of-Babel, where different online shopping search and shopping engines take SKU data in different formats. These specs allow advertisers, engines, and agencies to exchange product data more efficiently,