A subject of discussion among the early adopters. The debate is increasingly heated. The conservative faction insists the problems of spam and unnecessary email can be reduced through common sense; Ready for the rebirth of email? – Information World Review. The enthusiasts insist email is dead and the future is RSS, though it may be still be hard to use for some.
Rather than speculate, a brief look around the market shows adoption rates increasing among large companies. 63% of big companies plan to syndicate content via RSS by the end of 2006, according to JupiterResearch. If that comes true, it would be a huge increase. Currently only 29% do.
A big adopter of RSS feeds is none other the eBay. I often subscribe to the daily email notification of the newly listed items that match what I am after. Now I have the option of subscribing to the an RSS feed instead. The reasons I like it:
- I can check on the new items posted at my leasure, in real time
- I dont have to delete anything once viewed, the RSS feed automatically refreshed itself
- I dont have to manage any inbox folders or clean up
- I dont have any problems with spam filters blocking emails, images, carriage returns or links in the text
- I dont loose notifications in all the spam in the junk folder
- I can view the feed from anywhere with ease
- I can stop the feed immediately
- I dont give out my email address and personal details